Privacy Policy – BICKEL GMBH & CO. KG
Responsible body
Thank you for visiting our website. First of all, we would like to introduce ourselves as the responsible body in terms of data protection law:
BICKEL GMBH & CO. KG
Laufzorner Straße 10a, 82031 Grünwald
Phone: +49 (0) 89 41 14 72 00
E-mail: info@bickel-company.com
represented by the general partner Bickel Verwaltungsgesellschaft mbH, Managing Directors: Dr. Walter Bickel, Johann Spanner
Data Protection Officer
Manuel Vinke
E-mail: manuel.vinke@bickel-company.com
Phone: +49 (0) 151 51551221
General
In accordance with our legal obligations, we would like to inform you about the collection and use of your personal data. When you use our website, personal data is collected about you. This can be done by you entering the data yourself – such as your e-mail address. However, our system also collects data from you automatically, such as your visit to our website. This happens regardless of the device or software you use to access our website.
Any entry of data by you on our website is voluntary; you will not suffer any disadvantages if you do not disclose your data. Without certain data, however, it is not possible for us to provide services or conclude contracts. We will point out such mandatory data to you in each case.
On this website, personal data of the user is only collected within the framework of the applicable data protection law, in particular the General Data Protection Regulation (DSGVO) and – insofar as the storage of and access to information on your terminal equipment is concerned – the German Telecommunications Digital Services Data Protection Act (TDDDG). The technical terms used in the text are explained in more detail in Art. 4 of the DSGVO.
According to the DSGVO, data processing is permitted in three cases in particular:
● according to Art. 6 Para. 1 lit. a and 7 DSGVO, if you have consented to data processing by us; in each case, we will inform you in advance in this data protection declaration and on the occasion of the consent in accordance with Art. 4 No. 11 DSGVO exactly for what purpose and under what circumstances your data will be processed by us;
● according to Art. 6 Para. 1 lit. b DSGVO, if the processing of your personal data is necessary for the initiation, conclusion or execution of a contractual relationship;
● according to Art. 6 Para. 1 lit. f DSGVO, if, after a balancing of interests, the processing is necessary to protect our legitimate interests; this includes in particular our interests in analysing, optimising and securing the offer on our website.
Cookies and consent (consent management)
Our website uses cookies and comparable technologies (e.g. local storage, pixels). Cookies are small text files that are stored on your terminal equipment. Some cookies are technically necessary to enable the operation of the website (e.g. storing your consent choices). Other cookies serve to analyse user behaviour, measure reach, or for marketing and retargeting purposes.
The storage of, and access to, information on your terminal equipment that is not strictly necessary takes place solely on the basis of your consent pursuant to Section 25(1) TDDDG. The legal basis for the subsequent processing of the personal data collected in this way is your consent pursuant to Art. 6 Para. 1 lit. a DSGVO. We use technically necessary cookies on the basis of Section 25(2) TDDDG or our legitimate interest pursuant to Art. 6 Para. 1 lit. f DSGVO.
When you access our website, you will be asked for your consent via a consent banner. Non-essential services (in particular Google Analytics, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag and the Vimeo video embedding) are only loaded or activated after you have consented.
Your consent is voluntary and can be withdrawn at any time with effect for the future. Withdrawal is just as easy as giving consent, in particular via the cookie settings, which you can reopen at any time using the corresponding link on our website. The lawfulness of the processing carried out up to the point of withdrawal remains unaffected.
In addition, you can prevent or restrict the setting of cookies via your browser settings and delete cookies that have already been set. Please note that the functionality of our website may be limited in this case.
Data transfer to third countries
Some of the services we use are provided by companies located in the USA or transfer data to the USA. For providers certified under the EU-US Data Privacy Framework (DPF), an adequate level of data protection has existed since the adequacy decision of the EU Commission of 10 July 2023; in this case the transfer is based on Art. 45 DSGVO. Insofar as a provider is not (or no longer) DPF-certified, we base the transfer on the standard contractual clauses (SCC) provided by the EU Commission pursuant to Art. 46 Para. 2 lit. c DSGVO, supplemented by appropriate additional safeguards. Further details can be found with the respective services. We would like to point out that, despite the safeguards mentioned, access by US authorities cannot be entirely ruled out for transfers to the USA.
Inventory data
We collect inventory data insofar as it is necessary for the establishment, content or amendment of a contractual relationship (also free of charge) between us and the user. This may include: customer data (e.g. name, address), contact data (e.g. e-mail address, telephone number), performance data (e.g. service ordered, term, fee). When establishing the user relationship, we will request this data from you (e.g. name, address and e-mail address) and also inform you of the extent to which the information is required in each case in order to establish the user relationship.
Usage data
We also collect usage data to enable the user's use of the services on our website. This may include: usage data (e.g. web pages or areas accessed, duration of visit, interest in services), content data (e.g. data entered or uploaded by you, texts, images, sounds, videos), metadata (e.g. identity of your device, location, IP address).
We will only aggregate usage data if and to the extent that this is necessary for billing purposes. Otherwise, we will only create usage data pseudonymously and only if you have not objected to this. You can send this objection at any time to the address given in the imprint or to the responsible person named in this data protection declaration.
The legal basis for this data processing is, on the one hand, our legitimate interests in accordance with Art. 6 Para. 1 lit. f DSGVO in the analysis of the website and its use, and, if applicable, also the legal permission to store data in the context of the initiation of a contractual relationship in accordance with Art. 6 Para. 1 lit. b DSGVO.
Hoster
domainfactory GmbH, Oskar-Messter-Str. 33, 85737 Ismaning
Our website is made available for retrieval on the Internet by a service provider (provider or hoster). We use the service of domainfactory GmbH, Oskar-Messter-Str. 33, 85737 Ismaning, Germany. We have concluded an order processing contract with our provider. According to this contract, our provider is obliged to process your data only on our behalf and according to our instructions. Further information on data processing by our provider can be found in their data protection declaration at https://www.df.eu/de/datenschutz/.
Each time you use this website, our provider processes information, the so-called server log files, which are automatically transmitted by your browser each time you call up websites on the Internet. These are:
● your IP address
● type and version of your browser
● host name
● time of visit
● the website from which you visited our website
● name of the website called up
● exact time of call-up as well as
● the amount of data transferred
This data is only used for statistical and security-related purposes and does not enable us to identify you as a user. The legal basis for this data processing is our legitimate interests in accordance with Art. 6 Para. 1 lit. f DSGVO in the provision, operation and security of our website.
Webflow – External Hosting and Content Delivery Network (CDN)
We use Webflow, a website construction system, for our website. The service provider is the American company Webflow, Inc., 398 11th St., Floor 2, San Francisco, CA 94103, USA.
Webflow also processes data from you in the USA, among other places. Insofar as Webflow is certified under the EU-US Data Privacy Framework, the transfer is based on the adequacy decision of the EU Commission (Art. 45 DSGVO); otherwise the EU Commission's standard contractual clauses (Art. 46 Para. 2 lit. c DSGVO) apply. See the section “Data transfer to third countries” for details.
The legal basis for this data processing is our legitimate interests in accordance with Art. 6 Para. 1 lit. f DSGVO in the provision and secure operation of our website. For more information on the data processed through the use of Webflow, please refer to the Privacy Policy at https://webflow.com/legal/privacy.
Weglot
Our website uses the translation service Weglot to make the information on the website available to foreign language users. In this context, your IP address and the URL of the visited website are transmitted to Weglot. Further information on the purpose and scope of data processing by Weglot as well as the rights of the data subjects can be found in their data protection notices. The legal basis for this data processing is our legitimate interest in accordance with Art. 6 Para. 1 lit. f DSGVO in providing our content in multiple languages.
Google Tag Manager
We use Google Tag Manager on our website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).
Google Tag Manager is a tool that allows us to integrate and manage tracking or statistics tools and other technologies on our website. Google Tag Manager itself does not create user profiles, does not store cookies containing personal data, and does not carry out any independent analysis. It merely serves to manage and deliver the services integrated via it. However, Google Tag Manager records your IP address, which may also be transferred to Google in the USA.
The integrated services (see the following sections) are only activated after you have given your consent. Google Tag Manager is used on the basis of your consent in accordance with Art. 6 Para. 1 lit. a DSGVO and Section 25(1) TDDDG, insofar as the consent covers access to or storage of information on your terminal equipment. For data transfer to the USA, see the section “Data transfer to third countries”. Further information: https://policies.google.com/privacy.
Google Analytics 4
We use the web analytics service Google Analytics 4 on our website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).
Google Analytics enables us to analyse the behaviour of website visitors and to measure the reach of our website. Among other things, information about the pages accessed, the time spent, the device used, the approximate location and interactions with the website is collected. For this purpose, Google Analytics uses cookies and similar technologies as well as a pseudonymous identifier. In Google Analytics 4, IP anonymisation is activated by default; IP addresses are only processed by Google in truncated form or to derive location data and are not stored permanently.
Data may be transferred to Google in the USA (Google LLC). For the legal basis of the third-country transfer, see the section “Data transfer to third countries”. Where activated by us, we use Google Consent Mode so that Google tags are adjusted to your consent choices.
The use of Google Analytics takes place solely on the basis of your consent in accordance with Art. 6 Para. 1 lit. a DSGVO and Section 25(1) TDDDG. You can withdraw your consent at any time via the cookie settings. Further information on how Google handles user data can be found in Google's data protection declaration: https://policies.google.com/privacy.
Meta Pixel (Facebook/Instagram)
We use the “Meta Pixel” (formerly Facebook Pixel) on our website. The provider is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Meta”).
The Meta Pixel allows us to track the behaviour of users after they have been redirected to our website by clicking on a Meta advertisement (conversion tracking). It also allows us to evaluate the effectiveness of Meta advertisements for statistical and market research purposes and to display targeted advertising to website visitors (retargeting, custom audiences). For this purpose, cookies are set and information about your use of our website is transmitted to Meta.
Joint responsibility: We and Meta are jointly responsible within the meaning of Art. 26 DSGVO for the collection and transfer of data by means of the Meta Pixel. We and Meta have laid down the resulting obligations in a joint controller arrangement (Controller Addendum), available at https://www.facebook.com/legal/controller_addendum. According to this, Meta is responsible, among other things, for safeguarding data subject rights in relation to the data stored by Meta; you can address corresponding requests directly to Meta.
Data may be transferred to Meta Platforms, Inc. in the USA. For the legal basis of the third-country transfer, see the section “Data transfer to third countries”. The use of the Meta Pixel takes place solely on the basis of your consent in accordance with Art. 6 Para. 1 lit. a DSGVO and Section 25(1) TDDDG. Further information: https://www.facebook.com/privacy/policy.
LinkedIn Insight Tag
We use the LinkedIn Insight Tag on our website. The provider is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (“LinkedIn”).
The LinkedIn Insight Tag enables us to collect statistical and aggregated data about the use of our website as well as conversion tracking and retargeting for LinkedIn advertising campaigns. Among other things, the URL, the referrer URL, the IP address (truncated or hashed), device and browser properties and the timestamp are collected. Cookies are set for this purpose.
Data may be transferred to LinkedIn Corporation or Microsoft in the USA. For the legal basis of the third-country transfer, see the section “Data transfer to third countries”. The use of the LinkedIn Insight Tag takes place solely on the basis of your consent in accordance with Art. 6 Para. 1 lit. a DSGVO and Section 25(1) TDDDG.
As a logged-in LinkedIn member, you can object to the processing of your data for advertising purposes in your account settings: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out. Further information on data protection at LinkedIn: https://www.linkedin.com/legal/privacy-policy.
Vimeo (video embedding)
We have embedded videos on our website that are stored on the video portal Vimeo and can be played directly from our website. The provider is Vimeo, Inc., 330 West 34th Street, New York, New York 10001, USA (“Vimeo”).
We embed the videos using the standard embedding. When you call up a page with an embedded Vimeo video, a connection to Vimeo's servers is established. In doing so, Vimeo is informed which of our pages you have visited; your IP address is also transmitted. Vimeo may also set cookies on your terminal equipment or use comparable recognition technologies in order to collect information about you and, for example, to compile video statistics. If you are logged in to Vimeo at the same time, Vimeo may assign this information to your user account.
Data may be transferred to the USA. For the legal basis of the third-country transfer, see the section “Data transfer to third countries”. The embedding of Vimeo videos takes place solely on the basis of your consent in accordance with Art. 6 Para. 1 lit. a DSGVO and Section 25(1) TDDDG. Further information on how user data is handled can be found in Vimeo's data protection declaration: https://vimeo.com/privacy.
Our fan page(s) – General information
In addition to our website, we also use fan page(s) on social media platforms. After we have already informed you above about the data processing on our website and we have then ensured in particular that your call to our website is not alone already sent to the social media platform, we would like to inform you in accordance with the ECJ ruling of 5 June 2018 on social media presences about the data processing on the occasion of the visit to our social media fan page(s):
We present ourselves and our offers on the basis of our legitimate interest pursuant to Art. 6 Para. 1 lit. f DSGVO in timely customer communication as well as for the purpose of advertising and our public relations on social media fan page(s).
You can regularly call up our social media fan page(s) on the Internet regardless of whether or not you have created a user account on the corresponding platform yourself. In both cases, however, your data will be processed by the social media platform. Every time you call up the social media platform, your IP address is recorded and stored. Furthermore, a cookie is usually set on your page, which stores your visit and further data about your visit to the social media platform.
If you are also registered on the social media platform itself, your visit will also be recorded by cookies or other technical means and assigned to your user account. This enables the social media platform to regularly analyse your user behaviour. This creates a user profile with your interests, which is used by the social media platform to play interest-based advertising within and outside the platform – if necessary even across devices. Furthermore, your data may be used for market research. For details, please refer to the following data protection declarations of the social media platform(s) we use.
If you do not wish this, we refer you to our presentation in the section “Cookies and consent (consent management)” for the general handling of cookies and their deactivation. There we have listed how you can prevent or restrict the storage of cookies on your devices.
According to the stated ECJ ruling of 5 June 2018, we are jointly responsible for our social media fan page(s) with the respective social media platform. This means that you can also assert your general rights, which we have set out under the heading “User rights”, against us. Please note, however, that we have no conclusive knowledge of the exact scope of the processing of your data on the social media platform and cannot exert any influence on it. We therefore ask you to also contact the relevant social media platform regarding your rights.
As a matter of principle, we leave your data on the social media platform and do not import it onto our servers. If this should nevertheless be the case, our general information on the storage period applies.
LinkedIn (fan page)
We present ourselves on the social media platform LinkedIn.
Jointly responsible: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland – https://de.linkedin.com/legal/privacy-policy
If you access our profile on LinkedIn, your data may be transferred to the USA. We have no knowledge of and no influence on the possible collection and use of your data by LinkedIn. For more information, please refer to LinkedIn's privacy policy at https://www.linkedin.com/legal/privacy-policy.
LinkedIn also provides us with statistics. These are generated without our intervention and made available to us. The data includes interactions and statistical data. For your privacy settings on LinkedIn, LinkedIn refers to various options in its privacy policy, which you can read about there. You can switch off the LinkedIn advertising cookie here (opt out): https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Initial contact through electronic enquiry
If you contact us in electronic form (e.g. e-mail, fax, telephone, messenger, etc.), we store and process the data you have provided us with (e.g. name, contact information, content of the enquiry). The legal basis for this is our legitimate interest in effective customer communication pursuant to Art. 6 Para. 1 lit. f DSGVO and, insofar as it concerns an enquiry to enter into or fulfil a contract, also Art. 6 Para. 1 lit. b DSGVO.
We will only pass on this data to third parties if it is necessary (according to Art. 6 Para. 1 lit. b DSGVO) for the fulfilment of the contract, if this is in the overriding interest of effective performance (according to Art. 6 Para. 1 lit. f DSGVO), if you have given your consent (according to Art. 6 Para. 1 lit. a DSGVO) or if there is another legal permission or obligation.
You can request information about the purpose of processing, origin and, if applicable, recipients of your personal data from us free of charge at any time. Furthermore, you can assert the correction, deletion and restriction of the processing of your personal data. You may object to the (further) processing of your data at any time and have a right to data portability as well as a right to lodge a complaint with the competent supervisory authority.
Consent
Where we ask for your consent to process your data, we will inform you in clear language and in an easily accessible way about the cases for which you are giving your consent. Any consent we ask for is voluntary; any benefit you wish to obtain by giving consent can be obtained without the consent, just ask us.
For any consent, you have the right to withdraw any consent you have given us to process your personal data at any time. This can be done by sending an informal message, e.g. via our contact form, an e-mail to the e-mail address given in the imprint or an unsubscribe link (where offered by us). Your revocation does not affect the lawfulness of the data processing carried out up to that point.
Storage period
Your data will only be stored for as long as the purpose of the respective data processing requires. Further storage is mainly considered if this is still necessary for legal prosecution by us or for our other legitimate interests.
For your inventory data that was required for the fulfilment of a contractual relationship (also free of charge), this means that we store it until the complete fulfilment or termination of the contractual relationship plus the limitation period (which is generally 2 or 3 years) plus an appropriate surcharge for any interruption of the limitation period.
For your usage data collected on the occasion of your use of the website, this means that we will only store it for as long as this is still necessary for the proper functioning of our website and our legitimate interest is sufficient. In the first instance, we will only store statistical data in pseudonymised form.
We will also store your data to the extent that we are legally obliged to do so. These are in particular the tax retention periods, which are generally 6 or even 10 years.
Disclosure to third parties
We don't like spam any more than you do. We will therefore not pass on your data to third parties unless this is permitted by law. A transfer of your data can either
● be necessary for the fulfilment of a contract and then be permitted according to Art. 6 Para. 1 lit. b DSGVO, or
● be permitted on the basis of our legitimate interest in effective service design according to Art. 6 Para. 1 lit. f DSGVO,
● be covered by a consent granted by you, or
● become necessary if a state or authority lawfully makes a claim on us for the surrender of your data according to Art. 6 Para. 1 lit. c DSGVO.
If your data is passed on to third parties, this is stated in this data protection declaration.
User rights
You can request information from us at any time and free of charge about the personal data we have stored about you. In this case, identification of your person is required in order to prevent misuse.
Deletion, correction, restriction
You can demand that we correct (also by supplementing) incorrect data at any time, as well as restrict their processing or also delete your data. This applies in particular if the purpose of processing has expired, a required consent has been revoked and no other legal basis exists or our data processing is unlawful. We will then immediately correct, block or delete your personal data within the legal framework.
Objection
YOU MAY OBJECT AT ANY TIME TO ANY PROCESSING OF YOUR PERSONAL DATA THAT WE BASE ON A BALANCING WITH YOUR INTERESTS PURSUANT TO ART. 6 PARA. 1 LIT. F DSGVO, WHERE THERE ARE GROUNDS RELATING TO YOUR PARTICULAR PERSONAL SITUATION. WE WILL THEN NO LONGER PROCESS YOUR DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING SERVES TO ESTABLISH, EXERCISE OR DEFEND LEGAL CLAIMS ON OUR PART.
Data transfer
You can request that we transfer the data we hold about you in machine-readable form.
Complaint
If you feel that your rights have been violated by our data processing, you can file a complaint with the competent supervisory authority. The supervisory authority responsible for us is:
Bayerisches Landesamt für Datenschutzaufsicht (BayLDA), Promenade 18, 91522 Ansbach, Germany – https://www.lda.bayern.de
Changes to the data protection declaration
If a change to the data protection declaration becomes necessary for legal or factual reasons, we will update this page accordingly. This will not involve any changes to the consents given by the user.
Our current data protection declaration applies, as of: 3rd of July, 2026.
